任务：使中国的畜牧业更聪明，更高效，更安全。

产品亮点

· Intelligent hardware equipment: independently developed smart collars, body temperature/motion sensors, drinking water/feeding automatic monitoring and other equipment, collecting real-time health, growth and behavioral data of cattle, sheep, pigs and other livestock, accurately to each animal.

· Intelligent breeding management platform: data synchronization in the cloud, AI algorithm automatically analyzes animal health status, estrus period, disease warning and growth efficiency, and assists breeding decisions.

· Accurate feeding and environmental regulation: Based on animal weight, feed intake and environmental changes, intelligently adjust feed ratio and temperature and humidity in the house to reduce feed waste and energy consumption.

· One-stop epidemic prevention and control system: Automatically record the entire process of immunization, medication use, and testing, instant warning of abnormalities, and reduce the incidence of major epidemics.

· Traceability and compliance management: The full-process data chain meets the national food safety and export traceability requirements, empowering the brand.

融资节点

·融资阶段：回合A

·目标金额：2000万元人民币

· Use of funds: 50% is used for mass production of smart hardware and algorithm upgrades, 25% is used for market and channel expansion, 15% is used for cloud platform and APP optimization, and 10% is used for team expansion.

·未来计划：

o在1年内覆盖100个大型牧场，并连接100,000个牲畜；

o Within 2 years, the number of users nationwide exceeded 300, and the number of livestock connected exceeded 500,000, becoming a leading enterprise in the smart animal husbandry industry.

BP写作要点

行业背景和市场数据：

o中国是世界上最大的畜牧繁殖国家。 In 2023, the national beef cattle inventory exceeded 100 million, the pig inventory exceeded 400 million, and the market size exceeded 6 trillion yuan.

o Traditional breeding faces pain points such as high labor costs, frequent epidemics, low production efficiency, and high environmental pressure, and the demand for intelligent upgrades is strong.

o国家政策促进了“聪明的畜牧业”的发展，并介绍了许多补贴和智能设备促销计划。

技术创新和数据障碍：

o IoT设备收集数据，AI模型分析健康/增长/行为，并对数千个家庭进行准确的管理。

o The platform has collected more than 50 million animal physiological data in total, and the accuracy of predicting estrus has increased to 95%, and the accuracy of epidemic warning has reached more than 90%.

o The system supports docking with ERP, traceability platform, and government supervision interfaces to improve the level of industry standardization.

商业模式和利润点：

o硬件销售+ SaaS平台订阅+数据增值服务+自定义解决方案。

o使用“基本软件包+功能扩展”方法来满足大型，中小型牧场的差异需求。

o The average annual ARPU (average revenue per user) of customers reaches more than 30,000 yuan, and the gross profit margin of data services exceeds 70%.

市场发展和客户案例：

o At present, we have signed contracts and cooperation with more than 10 large ranches in Inner Mongolia, Xinjiang, Hebei and other places, and the customer repurchase rate is more than 80%.

o Some cooperative ranches have reduced costs and increased efficiency through platforms, reduced single-head breeding costs by 8%, increased slaughter rate by 6%, and decreased the incidence of major epidemics by 50%.

团队和行业资源：

o The team members are from Tencent, Alibaba, Agricultural University, and leading animal husbandry enterprises, integrating technology research and development, animal husbandry management, intelligent hardware, and market expansion.

o Establish in-depth cooperation with the Chinese Academy of Agricultural Sciences, the Animal Husbandry Association, local governments and financial insurance institutions.

财务模型和增长期望：

o预计将在2025年获得1亿元的收入，净利润率将超过20；

o The compound growth rate of users in the next three years exceeds 100%, and it has the potential to be listed in the capital market or be acquired by industry giants.

融资结果

· Achievement: With its leading technical capabilities and solid implementation cases, Mu Zhiyun successfully obtained joint investment from three industrial capitals and a well-known VC.总的一轮融资金额为2200万元人民币，超过了目标。

· 投资人反馈：技术创新突出，数据壁垒扎实，行业痛点切中，客户案例真实，团队专业度高，BP内容详实且极具说服力。

· 后续发展：融资后，平台快速实现硬件量产和市场扩张，客户数量和平台连接牲畜数大幅提升，成为智能畜牧赛道的头部企业。

行业启示

· 1. 畜牧业智能化是必然趋势，数据驱动和AI赋能将重塑行业生产力。

· 2. 技术落地和真实客户案例是BP说服投资人的核心，空洞概念难以取信于人。

· 3. 养殖场景复杂，对产品实用性、稳定性和服务能力要求极高，BP要强调落地能力和服务体系。